Content syndication utilizes your website’s existing content to reach searchers with similar interests. Formats for content syndication vary in order to match the medium that reflects your customer’s interests. These materials may include articles, videos, or even unique information found within your site for searchers to consume. Content syndication can be fully customizable to reflect your tone, message and keep your brand aligned with interesting, relevant online information. With content syndication, you have the potential to dramatically increase brand awareness at a low price.